What is effective communication?
§Effective communication is not an end inItself, but a means of achieving an objective, as regards this study, it is a means of achieving the business objectives.
§Receiver’s correct interpretation of sender’s message.
§Effective communication, in most cases is learned.
§Devouted attention is needed by every party involved to be able to achieve effective communication.
Types of communication
There are several types of communication which canbe useful in business presentations. These are
•Verbal
•Oral (one-on-one, telephone)
•Non-verbal: Written (emails, letters, proposal writing)
•Expressions (facial mostly, hand expressions, expressive behaviours, body language)
Communication network (channels)
There are so many channels ofCommunication.
Every type of communicationgoes through a channel.
With regards to this study , we shall be dwelling on the communication network that has to do with developing a business presentation
•Telephone, one-on-one or face-to-face interaction, oral proposals, stage performance (music, dance, drama)
• letters, bulletins, posters, books, reports, memos, emails, written proposal, non-verbal codes and more
•Mass media (radio, television, newspapers, public address systems)
•Signs and symbols•Colours
With all these, how do we link up communication with business presentation?
WATCH OUT FOR PART 3!
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