EFFECTIVE COMMUNICATION AND BUSINESS PRESENTATION (3)

Communication and business presentation

In every business, there are channels of
Communication through which information
goes from one individual or client to another,
which have been mentioned earlier. These
channels are categorised into two forms
namely the formal and the informal
channels or network.

Business presentation

You may decide to present your
business in either of these forms,
depending on the type of business it is
and the kind of people you are dealing
with. In whatever form you want to apply,
whether formal or informal,
the process of bringing your business
to the fore is called Business
Presentation.

WATCH OUT FOR THE NEXT EDITION!

EFFECTIVE COMMUNICATION AND BUSINESS PRESENTATION (2)

What is effective communication?

§Effective communication is not an end inItself, but a means of achieving an objective, as regards this study, it is a means of achieving the business objectives.
§Receiver’s correct interpretation of sender’s message.
§Effective communication, in most cases is learned.
§Devouted attention is needed by every party involved to be able to achieve effective communication.

Types of communication
There are several types of communication which canbe useful in business presentations. These are
•Verbal
•Oral (one-on-one, telephone)
•Non-verbal: Written (emails, letters, proposal writing)
•Expressions (facial mostly, hand expressions, expressive behaviours, body language)

Communication network (channels)

There are so many channels ofCommunication.
Every type of communicationgoes through a channel.
With regards to this study , we shall be dwelling on the communication network that has to do with developing a business presentation
•Telephone, one-on-one or face-to-face interaction, oral proposals, stage performance (music, dance, drama)
• letters, bulletins, posters, books, reports, memos, emails, written proposal, non-verbal codes and more
•Mass media (radio, television, newspapers, public address systems)
•Signs and symbols•Colours

With all these, how do we link up communication with business presentation?

WATCH OUT FOR PART 3!

EFFECTIVE COMMUNICATION AND BUSINESS PRESENTATION 1

OBJECTIVES OF THIS PAPER

At the end of this presentation, we would have
been refreshed on :
–The definition of Communication
–The types of communication
–The essentials of communication
–What business presentation is
–The art of public speaking
–The basics of Power-point presentations
–The tips, techniques and wisdom on preparing and conducting your presentation.
–And more…

WHAT IS COMMUNICATION?

Communication means:
•To make common
•To make issues clearer
•To break down to the level at which the other party can understand
•To expect a response, either verbally, written or through signs

On the whole, communication can be said to
be the transferring of a thought or a
message from the source to the receiver(s)
for understanding and action (feedback). It
is the giving of understandable information
and the receiving of the same message with
understanding between the sender and the
receiver through a channel.

Note that the primary sender could be
the receiver as the case may be. At
the end of the day, there has to be
what is called effective communication.

Check out for part 2 in the next posting